In the month of March, eligible customers of AT&T® Wireless were offered access to the latest and private version of Readly, called Readly Connect. It is reported that these users will have complimentary, limited time access to four digital magazine titles each month. This benefit to the AT&T® Wireless customers is offered as a courtesy from AT&T THANKS® initiative, which is a customer appreciation program that offer entertainment and service benefits to the customers of AT&T®, in their attempt to prove that they are still the best internet service in the US.
Thousands of users of AT&T® Wireless are already enjoying the benefits of the complimentary access. Owing to the grand success of the Readly Select launch, AT&T THANKS® and Readly are expanding the benefit to all the eligible DirecTV® and AT&T® high-speed internet users, offering them complimentary access to Readly Select for twelve months.
“We are thrilled that so many AT&T® Wireless customers have taken advantage of the Readly Select benefit provided by AT&T THANKS®. Thousands of customers now have exclusive access to our portfolio of over 2,000 digital magazine titles, while our publishing partners have expanded their readership,” said Per Hellberg, CEO of Readly. “Making Readly Select available to eligible DIRECTV® and AT&T® internet customers is the obvious next step in our collaboration with AT&T®.”
Eligible customers of AT&T® Wireless, DirecTV®, and AT&T® internet will be able to choose from 2,000 plus US and international magazine titles (including back issues of the titles) to read four digital magazines every month. The users can read the magazines anywhere, offline or online, on up to five devices. Subscribers of AT&T’s TV and internet service can navigate to the official website of AT&T® to check if they are eligible for the program.
“Our viewers and customers expect a range of entertainment of experiences, including the latest interviews and columns in leading magazines,” said Neil Andrews, director of product marketing management, AT&T® Entertainment Group. “Now, our family of TV and internet customers are able to enjoy a complimentary year of four magazines each month. And they can keep those four all year or change their selection to a different four titles each month.”
Once the free access period is expired, the eligible users will be offered a chance to pay for a Readly Select subscription. They will also have the option to upgrade to the standard unlimited reading service of Readly, named Readly Premium, for a discounted monthly subscription fee.