In a recently held conference, the CEO of AT&T Entertainment Group, John Stankey stated that, “content that is compelling matters.” He also added that the telecom company is planning to fully participate in their program business rather than treating it as just “a hobby.”
“We just cannot envision a future where AT&T is relevant if we don’t directly participate in some of the water flowing through our pipes,” Stankey said. AT&T had agreed to buy Time Warner a few months ago in an estimated $85.4 billion deal. The shareholders from Time Warner recently approved AT&T’s proposal, but the regulators have not yet reviewed the merger.
Stankey discussed on how the telecom company has rethought their approach to its business. “Our previous course and direction failed to value customers when they really craved appreciation. We offered them prepackaged solutions when they craved customization,” he said. “We perfected the model of offering customers more for more [when in reality] they want more for less.”
He concluded by stating, “It’s the customer’s world, and we are just living in it.” According to the AT&T Entertainment CEO, the situation is “a big pivot,” and “we need to get comfortable feeling uncomfortable.” He also added that his team drew up 5 guiding principles with the customer relationships.
In the ever-evolving landscape of television entertainment, finding the right package that aligns with your…
In today's fast-paced world, where entertainment options are abundant and diverse, finding the right TV…
In today's digitally driven world, staying connected is no longer a luxury but a necessity.…
In the age of smartphones and digital communication, one might wonder why home phone plans…
In an era defined by rapid technological evolution, communication stands as a cornerstone of human…
In an era dominated by smartphones and digital communication, the trusty home phone might seem…