It seems that Time Warner Inc® is gearing up to broadcast live cable on online platforms. The telecommunications giant feels serving to subscribers in the future bodes their packages well. Backing them is iStreamPlanet, a subsidiary that was acquired by Time Warner Inc® for a $148 million deal in 2015.
The founder of iStreamPlanet, Mio Babic, may not be amused by digital content, but holds Netflix® in high regards. “What they do have is an incredible recommendation engine,” he said. Babic started the iStreamPlanet in the year 2000 and experienced the impact online streaming has in Yugoslavia. “There is no doubt in my mind this is the future — over time every user will have their own version of CNN,” he added.
Time Warner Inc® shall expect good deeds once the $85.4 billion with AT&T Inc® gets done. However, this latest move indicates that Time Warner Inc® has started to realize the depth of live cable broadcasting online. Jeffrey L. Bewkes has once underplayed the threat of digital content in 2010 stating Netflix® as an example. Jeffrey had said that Netflix® domination in the future would be “a little bit like, is the Albanian army going to take over the world?”
It would now seem the terse instincts of Time Warner Inc® CEO were correct. There are other combative digital platforms such as YouTube®, to name one. Even the standard cable TV providers know how difficult it is to stream a live broadcast to a larger audience. Live broadcasting starts with receiving the satellite feed, ensuring the feed works well on set-top boxes, inserting commercials, and speeding up the best internet provider. Flawless live broadcast means large subscribers get real time action on the digital platform. By the words of iStreamPlanet founder, “There is no room for error.”
iStreamPlanet powers the Time Warner Inc® project and might broadcast the NBA playoffs and other programs online. Time Warner Inc® might also hire a 6-foot 8-inch basketball player to do the commercials when they complete the digital entry. Would it be LeBrone James or a former basketball player cum wartime refuge? Subscribers and even the cable TV providers will have to wait to see what happens.