AT&T® States That Customer’s Interest In Hybrid Managed Services Model Is Increasing

As one of the leading internet providers in the country, AT&T^® continues to pursue more managed service opportunities, which will leverage their growing software network infrastructure model, the officials from the telecom company are identifying that business subscribers are looking for an efficient “hybrid” managed service model.

Under this managed service model, a subscriber will able to manage a part of the service while the other part of the service will be managed by the telecom giant. For instance, a business subscriber of the telecom company can ask AT&T^® to manage the routing while they can concentrate on managing their firewall policy.

The SVP of offer management and service integration for AT&T^® Business, Roman Pacewicz said, “We have the ability to satisfy those types of situations where the customer is looking for a hybrid model. In the past, it was all or nothing where we were managing it or not managing it.”

The hybrid model is actually a part of the FlexWare service of AT&T^®. The telecom company recently enhanced their FlexWare service platform by incorporating additional security and network connectivity applications. The key supplier of AT&T^®, Ericsson was also named as the first large-scale customer of the telecom giant.

FlexWare, which is currently available in about 200 countries across the world, was launched last year. This service has also been solved to more than 2,000 small and large business customers. The interesting thing is that AT&T^® has been seeing more of their subscribers using FlexWare platform’s components for specific applications.

Reports indicate that one of the large global media company customers of AT&T^® has been using this infrastructure as the underlying platform for their unified communications infrastructure. Similarly, another AT&T^® customer has also implemented the use of the FlexWare platform in a certain IoT application, which collects details from shipping containers.

Pacewicz said, “Those are the learnings we have gotten from the last nine months of selling the FlexWare capability. This is an evolution of networking from traditional static models to more dynamic models and is one of our three anchor value propositions.”

He also stated that AT&T^® sees their “customers mix and match all three of these capabilities and we want to give customers the flexibility to evolve from traditional environments to these hybrid environments to meet a customer’s needs.” Reports indicate that more customers will be inclined to use this service from AT&T^® in the days to come.