With the FIFA World Cup 2018 around the corner, one of the best cable and internet companies is readying to entertain the soccer fans in the US who subscribe to XFINITY® X1. As part of that, Comcast® has decided to integrate the FIFA World Cup coverage on two networks in Spanish and English to XFINITY® X1 platform. While Fox Sports™ will broadcast the global football fiesta for English speakers Comcast-owned Telemundo will offer the same for the Spanish-speaking community in the country.
Spanish is spoken by a majority of the Latinos, the descendants from certain North American countries, who make up a portion of the total population of the US. It is also seen that people of Hispanic descent settled in America speak Spanish, so having coverage in both languages can help the Football World Cup reach households with Comcast XFINITY® subscription. The soccer event is slated to be held in Russia from June 14 until July 15 and will feature 32 teams competing for the coveted trophy.
With video features that integrate the coverage of Fox Sports™ and Telemundo on XFINITY® X1, Comcast® has announced a bilingual viewing experience of FIFA World Cup to soccer fans in the US who also subscribes to the cable, voice, and internet service. Comcast® is one of the top cable and internet companies, whose bundled packages are bettered with advanced features of X1.
The cable platform from Comcast® offers residential subscribers a voice remote, on-demand movies, and other related video content. If you have an eligible set-top-box and subscribe to at least a cable bundle with the said sports channels, you can watch this year’s FIFA World Cup on XFINITY® X1. The integrated features on Comcast’s cable platform will comprise match replays, on-screen statistics, highlights, real-time analytics, etc. Moreover, XFINITY® is adding sports-related notifications for mobile and TV for the 1st time.
The Executive Director of Technology and Product at Comcast Cable®, Jason Angelides, said that FIFA World Cup draw attention to “changing demographics of TV viewing audiences — particularly underscoring the increasingly important and growing base of bicultural households in the U.S.” The Comcast® spokesperson also added that XFINITY® X1 allows the cable provider to “build viewing experiences customized” for the target population, including speakers of the native and Spanish language.
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