The latest announcement from VME TV, the only national Spanish language television network associated through public television stations, is about a tie-up of its brands with DirecTV. The partnership ensures both the companies new and existing sponsors, superior chance to support quality programming of VME TV, and getting high value audience. The sponsors would be able to publicize to VME TV’s 6 million households across the country on DirecTV.
VME is looking forward to be a part of DirecTV and to inspire its customers with Spanish programming that portrays the positive values of US Latinos. VME TV showcases a wide array of culturally relevant educational and award winning Spanish language programs, which will be tailored with DirecTV for its US Hispanic Community. Kids channel like “Exploradores Espaciales” and “Plaza Sésamo” will be available in Spanish, providing dual-language learning for the younger audiences.
In addition to this, VME TV airs programs like “Lo Mejor de SuperLatina”, a show featuring exclusive interviews with newsmakers in Latin American sphere. It is hosted by 6 times Emmy nominee, Gaby Natale. “Planeta Feroz” is another top-rated series on VME TV, which is rich in captivating video footages of nature’s rarest and strangest wildlife with episode focusing on each species in detail.
Vice President of sales, Angelica Bengolea said, “We are very happy to announce this partnership with DirecTV and VME TV that will provide advertisers the capability of including their brand messages in a positive environment. Now for the first time ever, VME’s unique quality programming will be available free of commercial restrictions.”
VME TV is made available by PBS station in 44 markets around the world and is available through Dish Network, DirecTV, U-Verse, and major cable companies like Comcast. VME TV daily broadcast is dedicated to educate, entertain, and inspire families with a fashionable mix of exclusive premieres, popular public television programs, and original productions all intended for Hispanic communities.
Partnership with VME TV will be good advantage for DirecTV, and help them to increase their Hispanic subscribers. VME TV will benefit from this collaboration by gaining access to DirecTV viewers, and will be able to promote their sponsors through it. VME TV’s rich collection of programs for both parents and children are both entertaining and educative will be a great addition to the DirecTV packages.
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