Dish just put Sling TV through beta launch. The main feature of the new offering is that it will now allow subs to stream on up to three devices at a time, for a monthly price of $20. In addition, subs will now have access to 21st Century Fox channels. The plan will mainly have Fox Channels like FX cable channel, Fox’s regional sports networks such as the YES Network, and Fox’s broadcast stations in 17 markets. There will also be add-ons like A&E, HBO, EPIX, Univision, Scripps Networks Interactive, AMC Networks, and Turner Networks channels.
The new version will not bring ESPN or other Disney channels, which make up the crucial programming features of the current Sling TV service. At the same time, customers can also sign up for the previous iteration of the Sling TV service, which is priced the same. The add-ons come at $5 a month, and that is without the premium channels at varied pricing. New subscribers will also get access to on-demand programming shows the likes of Empire, as well as a full library of the Simpsons show.
The latest trend in the pay-TV industry is that off programmers cutting out skinny bundles for maximum value. Dish is far from the only provider offering a cropped bundle in the online TV arena. Already, there are companies such as Verizon Communications which provide slimmed down TV streaming packages, and AT&T has also been promising at least three Internet TV packs inside this year.
The past couple of years have seen a shift in the internal dynamics of the pay-TV industry, where there has been a gradual shift from cable to satellite TV. This was followed by the online video streaming services, which compete effectively with the pay-TV business model. This obviously is what prompted traditional pay-TV services to start providing online streaming in their lineup. Dish was the first to move into the Over-the-Top (OTT) video delivery market when it took on Sling TV in February last year. The markedly low price has become a significant factor for consumers.
Although skinny bundles cost a lot less than cable and satellite packages, they also have a limited programming lineup to offer for that. Dish’s change to Sling TV clearly shows a drive to cater better to families with multiple viewers. What needs to be seen is if this will check churn through the skinny bundle offering.
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