Dish Network is one of the prominent players in the American telecommunications industry. Although it faces tough completion now from services like DirecTV, it still has a large customer base and huge market share. According to the economists, Dish has strong potential for 2016 as it has decided to diversify its business now.
Dish Network has a number of plans for the current year. According to the reports, the company is going to diversify its business this year. Until now, it focused its attention completely on providing satellite TV services. Now it thinks of expanding its services and range of capabilities. It is venturing into internet TV services. Reports indicate that Dish’s venture into internet TV services would emerge as a perfect alternative to low-cost video streaming services.
Dish Network seems to have identified the growing market for web-based digital media, thanks to the huge demand for the tablets and smartphones. Recent reports indicate that an increasing number of people watch movies and television programs on their smartphones and tablets, streaming them online these days. It also means a decline in the number of television viewers.
If the current trend continues, there will be substantial decline in the number of television viewers in the coming few years. However, it does not mean there won’t be any decline in the number of audience for popular programs. The change will only happen with the devices being used to watch the shows. By venturing into the web-based digital media, Dish hopes to attract all those customers who switch from legacy pay-TV connections to modern options like video streaming services.
As part of initiative, Dish would create an effective portfolio of spectrum. It would be using a portfolio of 80 MHz of radio frequencies that consists of a variety of bands. The company is planning to use these bands to deploy 4G LTE wireless network in about 100 cities in U.S. markets. The experts in the US television industry say that Dish’s wireless spectrum has an estimated value of $50 billion. The company is currently ranked second by Zacks Consensus EPS.
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