New Multimedios TV Launched By AT&T

Multimedios TV is one of the fastest growing TV channels in Mexico, and AT&T has introduced Multimedios TV to their DirecTV packages. The channel will be available in channel number 412 of the Spanish language packs (Lo Máximo™, Más Últra™, Óptimo Más™, and Más Latino™) from May 15.

“Multimedios, one of the best sources of original broadcast quality programming from Mexico, is excited to partner with DirecTV in reaching so many families across the United States,” said Gustavo Mena, who handles Multimedios’ distribution in the U.S.

Introduction of Multimedios TV has made DirecTV packages much more attractive to the viewers. Emma Brackett, Vice President of Content & Programming at AT&T said that they strive to offer a wide variety of programs to their varied viewers of different interests and communities. She also added that the introduction of Multimedios to DirecTV packages will offer the channel exposure on both their platforms and will reach more viewers in these target communities.

Multimedios is very famous for fast live programs like Las Noches Del Fútbol (Soccer Nights), and Acábatelo (Finish It) and the channel features programs for all age groups. Between the popular reality shows like Mitad y Mitad (My Other Half), and flagship newscasts, all programs are interesting and colorful and make the viewers feel that they are in Mexico. The channel features all original programs that are capable of attracting viewers from all age groups.

The parent company of Multimedios, Grupo Multimedios, started its U.S. roll out in the year 2009. As the pay TV systems were rebuilding their Spanish language line-ups to cater to the demands of the viewers, Grupo Multimedios channels became much popular and rose to the top of the must have channels in the list.

With the introduction of the Multimedios channel, DirecTV Family package has expanded much and latest statistics shows that the viewer base of the company has also increased.