One of the familiar faces in the Hollywood Industry, Reese Witherspoon, recently confirmed that she is launching a digital media company, named as “Hello Sunshine”. Witherspoon has teamed up with Otter Media for the same, which is a joint venture between one of the leading telecom industries in the country, AT&T, and Chernin Group.
The partners of this latest venture commented that this digital media company would put their primary focus to tell female-driven stories, with an aim to curate, create, and discover “powerful content by and for women across all platforms.”
Reports indicate that “Hello Sunshine” will initially launch content on their official website and on other platforms such as Snapchat, Twitter, and Instagram. The contents in this platform will include TV shows, movies, and other entertaining and motivating content, which will be appealing for female viewers.
Pacific Standard, the film and TV Production Company owned by Witherspoon, is going to be a vital part of this new digital media company. To oversee the proceeds, Kerry Tucker, a media and tech industry veteran, has been selected as the CEO of this new venture. Reports say that she is assigned with the responsibility to supervise and manage all the operations and strategies of the newly formed company.
Speaking about the venture, Witherspoon said, “I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company. My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content. Kerry Tucker is uniquely qualified to run this company with her extensive marketing background and her understanding of the female audience.”
“Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theater, at home or on their mobile device. Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together,” she added.
The CEO of Chernin Group, Peter Chernin added, “Reese has been a force in empowering women to create and innovate, and has led by example both through the characters she portrays on screen, and by her efforts as a producer and storyteller. We are proud to join forces with her to introduce Hello Sunshine as a distinctive, versatile platform for women today.”