As per the findings of a recent survey by Market Strategies International, Xfinity Mobile® has helped Comcast® become a key player in what they term as “quad play” market. This finding comes following the launch of the cable operator’s wireless service, which was almost a year ago.
The industry-wide term “quadruple play” refers to the marketing of bundled broadband internet, cable TV, and wired phone with wireless services. In other words, if a cable provider or other players in the industry use “quad play” in marketing communications, it refers to cheap cable and internet packages with telephone plans bundled.
As part of the survey in March, the research and consulting firm has interviewed 1044 online customers from the US who are aged between 18 and 64. The analysts of Market Strategies International used the survey findings to match it with the market share of wireless carriers, and it showed that the price structure of Xfinity Mobile® has lured subscribers from all main carriers.
Comcast® offered cheap cable and internet packages previously, and its Xfinity Mobile® line launched in 2017 has helped to keep the cable subscribers from cord cutting. It refers to choosing pay-TV alternatives for streaming programming over the web, through services that provide the same. Since Comcast’s wireless service was launched in the era of streaming, it was able to retain customers.
As per reports, Comcast® has signed up 577,000 wireless customers in the first quarter of this year. The customer base of Xfinity Mobile® is set to increase, as the survey suggests that plenty of customers who previously subscribed to other wireless carriers have switched to the wireless service because Comcast® offers a much affordable deal in comparison. The respondents of the survey, which makes up 60 percent of the sample, now use Xfinity Mobile® as their main wireless service since it’s affordable.
Other than the price structure of Comcast’s Xfinity Mobile®, some survey respondents also switched to that because they were dissatisfied by their previous wireless service. “Consumers that sign up for multiple services are more valuable for the company,” said Jeffrey Johnson, the Director of Research and Consulting at Market Strategies International. “Our research shows that Comcast® is now firmly rooted in quad play — a space that only AT&T® and Verizon® have successfully dominated in the past.”