{"id":1038,"date":"2016-08-17T12:09:42","date_gmt":"2016-08-17T12:09:42","guid":{"rendered":"https:\/\/www.thetripleplay.net\/blog\/?p=1038"},"modified":"2019-10-09T07:58:10","modified_gmt":"2019-10-09T07:58:10","slug":"att-consolidates-business-with-omnicom","status":"publish","type":"post","link":"https:\/\/www.thetripleplay.net\/blog\/satellite-tv\/att-consolidates-business-with-omnicom\/1038\/","title":{"rendered":"AT&#038;T Consolidates Business With Omnicom"},"content":{"rendered":"<div id=\"attachment_1039\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1039\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1039\" class=\"wp-image-1039 size-medium\" title=\"AT&amp;T Deals\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/08\/DirecTV-Choice-Package1-1-300x200.jpg\" alt=\"DirecTV Choice Package\" width=\"300\" height=\"200\" \/><\/a><p id=\"caption-attachment-1039\" class=\"wp-caption-text\"><em><strong>Heart&amp; Science Unit<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">AT&amp;T has recently consolidated their advertising business with Omnicom. This move followed a closed creative and media review that pitted the holding company against their rival WPP. As per the reports, BPDO will be retaining the creative business and the lately formed Heart &amp; Science unit will be the media agency of record.<\/p>\n<p style=\"text-align: justify;\">The review came about two years after the acquiring of DirecTV by AT&amp;T. BBDO had been the serving agency of AT&amp;T from 2007, and Grey has been serving DirecTV as the agency of record. AT&amp;T has a long relation with Omnicom.<\/p>\n<p style=\"text-align: justify;\">\u201cWe\u2019ve completed our comprehensive <a href=\"http:\/\/www.rankstrikers.com\">advertising agency<\/a> review that combines creative, media, data and analytics under one entity. We believe this integrated, best-in-class approach is the future for brands wanting breakthrough marketing innovation, quality and efficiency at scale,\u201d AT&amp;T senior executive vice president and global marketing officer, Lori Lee said.<\/p>\n<p style=\"text-align: justify;\">\u201cIt was a thorough and thoughtful evaluation, and a tough decision because both firms presented outstanding ideas and both have done terrific work for us in the past. We thank them both for their efforts. We have selected Omnicom via its BBDO and Hearts &amp; Science units to be AT&amp;T&#8217;s integrated creative and media agency,\u201d she added.<\/p>\n<p style=\"text-align: justify;\">This is an important victory for Omnicom network. \u201cBy combining the resources of Hearts &amp; Science and BBDO, we are extremely pleased to have won the business and look forward to continue working with AT&amp;T to build an integrated creative, media, digital data and analytics team that can deliver the best in <a href=\"https:\/\/www.rankstrikers.co.uk\/\">advertising and marketing<\/a>\u00a0ideas, execution and results,\u201d an Omnicom spokesperson said.<\/p>\n<div id=\"attachment_1040\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1040\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1040\" class=\"wp-image-1040 size-medium\" title=\"Omnicom\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/08\/DirecTV7-300x200.jpg\" alt=\"DirecTV\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/08\/DirecTV7-300x200.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/08\/DirecTV7.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1040\" class=\"wp-caption-text\"><em><strong>AT&amp;T Schemes<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">\u201cThis is an opportunity like none other. AT&amp;T is a unique, premier brand that is constantly innovating for its customers and we&#8217;re privileged to expand our partnership with them. We look forward to developing breakthrough work with AT&amp;T around their unique integrated capabilities to serve consumers and businesses,\u201d he added.<\/p>\n<p style=\"text-align: justify;\">AT&amp;T has thanked MEC and Grey in a statement for their work on the business. \u201cWe expect a smooth transition of the work to Omnicom will happen over the coming weeks. Like Omnicom, WPP is a world-class group and we appreciate their hard work and nine-year partnership,\u201d Lee commented.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AT&amp;T has recently consolidated their advertising business with Omnicom. This move followed a closed creative and media review that pitted the holding company against their rival WPP. As per the reports, BPDO will be retaining the creative business and the lately formed Heart &amp; Science unit will be the media agency of record. The review [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AT&amp;T Consolidates Business With Omnicom<\/title>\n<meta name=\"description\" content=\"AT&amp;T has made a deal with Omnicom for their advertising business and the deal will be offer good hype for DirecTV Choice package and other DirecTV packages \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetripleplay.net\/blog\/satellite-tv\/att-consolidates-business-with-omnicom\/1038\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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