{"id":1154,"date":"2016-09-03T12:03:20","date_gmt":"2016-09-03T12:03:20","guid":{"rendered":"https:\/\/www.thetripleplay.net\/blog\/?p=1154"},"modified":"2019-10-09T08:02:34","modified_gmt":"2019-10-09T08:02:34","slug":"targeted-advertising-the-new-marketing-strategy-by-dish-and-att","status":"publish","type":"post","link":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/","title":{"rendered":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&#038;T"},"content":{"rendered":"<div id=\"attachment_1156\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1156\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1156\" class=\"wp-image-1156 size-medium\" title=\"Spot Advertising\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/09\/Dish-Network-Packages13-e1472904096300-300x199.jpg\" alt=\"Dish Network Packages\" width=\"300\" height=\"199\" \/><\/a><p id=\"caption-attachment-1156\" class=\"wp-caption-text\"><em><strong>Targeted Marketing<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">Dish Network earns most of their income from satellite TV services. However, they also get a major share of their revenue via targeted advertising.<\/p>\n<p style=\"text-align: justify;\">Targeted advertising is the latest trend in advertising and Dish knows this very well. That is why, they have entered into a joint venture with AT&amp;T to target the political advertising market.<\/p>\n<p style=\"text-align: justify;\">Charles Ergen, CEO of Dish Network said in their earnings call, that they are very much encouraged by the joint venture with AT&amp;T as the US presidential elections are nearing. \u201cCertainly combining advertising resources and utilizing the number of DVRs and addressable technology is certainly a place that could be growth for both companies. And the other big thing is the backhaul,\u201d Ergen said about the agreement.<\/p>\n<p style=\"text-align: justify;\">He further added, \u201cWe\u2019re the only two companies that really have connected to all the broadcasters in the United States. And that\u2019s a redundant network for both of us, and obviously that could be shared particularly since AT&amp;T has a lot of backhaul resources themselves.\u201d<\/p>\n<div id=\"attachment_1155\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1155\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1155\" class=\"wp-image-1155 size-medium\" title=\"Targeted Advertising\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/09\/Dish-Network13-e1472904182424-300x199.jpg\" alt=\"Dish Network \" width=\"300\" height=\"199\" \/><\/a><p id=\"caption-attachment-1155\" class=\"wp-caption-text\"><em><strong>Dish And AT&amp;T<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">AT&amp;T also said that they have expanded targeting <a href=\"https:\/\/www.rankstrikers.co.uk\/search-engine-optimisation-seo\">advertising<\/a> to many of the markets over the years. Representatives from the company said that they received a good CPM (cost per thousand ad impressions) growth in these markets, proving that targeted advertising is more profitable than spot advertising. Dish also expects that more of their advertising inventory will move from spot advertising to targeted advertising, with time.<\/p>\n<p style=\"text-align: justify;\">Dish Network representatives further indicated that targeted marketing is a component of ARPU (average revenue per user). According to Roger Lynch, who is the CEO of Sling TV, targeted advertising is a \u201csmall driver of incremental ARPU year-over-year.\u201d<\/p>\n<p style=\"text-align: justify;\">It is not only Dish and AT&amp;T, who are focusing on the targeted <a href=\"http:\/\/www.rankstrikers.com\/seo-services\/\">marketing and advertisement<\/a>. Viacom is another telecom giant who is focusing on advertising analytics products like Viacom Vantage. They said in their earnings call that they expect significant increase in the number of Viacom Vantage clients, and expect to have many opportunities for overall growth with the Viacom Vantage Studio Edition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dish Network earns most of their income from satellite TV services. However, they also get a major share of their revenue via targeted advertising. Targeted advertising is the latest trend in advertising and Dish knows this very well. That is why, they have entered into a joint venture with AT&amp;T to target the political advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&amp;T<\/title>\n<meta name=\"description\" content=\"Dish network has come up with a joint venture with AT&amp;T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&amp;T\" \/>\n<meta property=\"og:description\" content=\"Dish network has come up with a joint venture with AT&amp;T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Reviews, Comparison &amp; Latest News on Internet, Phone and Cable Service Providers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Triple-Play-518047355193566\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-03T12:03:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-09T08:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/09\/Dish-Network-Packages13-e1472904096300-300x199.jpg\" \/>\n<meta name=\"author\" content=\"thetripleplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TriplePlayDeals\" \/>\n<meta name=\"twitter:site\" content=\"@TriplePlayDeals\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thetripleplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\"},\"author\":{\"name\":\"thetripleplay\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18\"},\"headline\":\"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&#038;T\",\"datePublished\":\"2016-09-03T12:03:20+00:00\",\"dateModified\":\"2019-10-09T08:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\"},\"wordCount\":380,\"publisher\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\"},\"keywords\":[\"Dish Network\",\"Dish Network Packages\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\",\"name\":\"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&T\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#website\"},\"datePublished\":\"2016-09-03T12:03:20+00:00\",\"dateModified\":\"2019-10-09T08:02:34+00:00\",\"description\":\"Dish network has come up with a joint venture with AT&T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thetripleplay.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&#038;T\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#website\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/\",\"name\":\"Reviews, Comparison & Latest News on Internet, Phone and Cable Service Providers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thetripleplay.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\",\"name\":\"Thetripleplay\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1\",\"width\":272,\"height\":67,\"caption\":\"Thetripleplay\"},\"image\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Triple-Play-518047355193566\",\"https:\/\/twitter.com\/TriplePlayDeals\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18\",\"name\":\"thetripleplay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g\",\"caption\":\"thetripleplay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&T","description":"Dish network has come up with a joint venture with AT&T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/","og_locale":"en_US","og_type":"article","og_title":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&T","og_description":"Dish network has come up with a joint venture with AT&T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026","og_url":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/","og_site_name":"Blog - Reviews, Comparison &amp; Latest News on Internet, Phone and Cable Service Providers","article_publisher":"https:\/\/www.facebook.com\/Triple-Play-518047355193566","article_published_time":"2016-09-03T12:03:20+00:00","article_modified_time":"2019-10-09T08:02:34+00:00","og_image":[{"url":"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/09\/Dish-Network-Packages13-e1472904096300-300x199.jpg"}],"author":"thetripleplay","twitter_card":"summary_large_image","twitter_creator":"@TriplePlayDeals","twitter_site":"@TriplePlayDeals","twitter_misc":{"Written by":"thetripleplay","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#article","isPartOf":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/"},"author":{"name":"thetripleplay","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18"},"headline":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&#038;T","datePublished":"2016-09-03T12:03:20+00:00","dateModified":"2019-10-09T08:02:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/"},"wordCount":380,"publisher":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#organization"},"keywords":["Dish Network","Dish Network Packages"],"articleSection":["Latest News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/","url":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/","name":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&T","isPartOf":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#website"},"datePublished":"2016-09-03T12:03:20+00:00","dateModified":"2019-10-09T08:02:34+00:00","description":"Dish network has come up with a joint venture with AT&T for targeted advertising scheme. Read to know the effect of targeted marketing on Dish network packages\u2026","breadcrumb":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/targeted-advertising-the-new-marketing-strategy-by-dish-and-att\/1154\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thetripleplay.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Targeted Advertising \u2013 The New Marketing Strategy By Dish And AT&#038;T"}]},{"@type":"WebSite","@id":"https:\/\/www.thetripleplay.net\/blog\/#website","url":"https:\/\/www.thetripleplay.net\/blog\/","name":"Reviews, Comparison & Latest News on Internet, Phone and Cable Service Providers","description":"","publisher":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thetripleplay.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thetripleplay.net\/blog\/#organization","name":"Thetripleplay","url":"https:\/\/www.thetripleplay.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1","width":272,"height":67,"caption":"Thetripleplay"},"image":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Triple-Play-518047355193566","https:\/\/twitter.com\/TriplePlayDeals"]},{"@type":"Person","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18","name":"thetripleplay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g","caption":"thetripleplay"}}]}},"_links":{"self":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts\/1154"}],"collection":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/comments?post=1154"}],"version-history":[{"count":0,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts\/1154\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/categories?post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/tags?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}