{"id":1578,"date":"2016-10-19T10:52:13","date_gmt":"2016-10-19T10:52:13","guid":{"rendered":"https:\/\/www.thetripleplay.net\/blog\/?p=1578"},"modified":"2016-10-20T10:46:07","modified_gmt":"2016-10-20T10:46:07","slug":"directv-fights-ftc-quick-win-bid-in-the-false-advertising-suit","status":"publish","type":"post","link":"https:\/\/www.thetripleplay.net\/blog\/cable\/directv-fights-ftc-quick-win-bid-in-the-false-advertising-suit\/1578\/","title":{"rendered":"DirecTV Fights FTC Quick Win Bid In The False Advertising Suit"},"content":{"rendered":"<div id=\"attachment_1579\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1579\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1579\" class=\"wp-image-1579 size-medium\" title=\"DirecTV Ads\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/article-2574823-182D1424000005DC-237_634x422-e1476874233151-300x201.jpg\" alt=\"DirecTV Select Package\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/article-2574823-182D1424000005DC-237_634x422-e1476874233151-300x201.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/article-2574823-182D1424000005DC-237_634x422-e1476874233151.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1579\" class=\"wp-caption-text\"><em><strong>False Advertising Suit<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">DirecTV has recently slammed the bid of Federal Trade Commission for a quick win on some claims in their suit accusing DirecTV of misleading users about their promotional packages, telling a California federal judge that FTC missed their chance to get in on a settlement.<\/p>\n<p style=\"text-align: justify;\">\nPreviously, FTC had sought summary judgment under Restore Online Shoppers Confidence Act accusing DirecTV of improper \u201cnegative option feature,\u201d where the silence of customers on their offer is taken as approval. DirecTV argued that FTC already passed the chance to object a 2010 settlement with Attorney General that solved \u201cthe identical conduct at issue in this case.\u201d<\/p>\n<p style=\"text-align: justify;\">\n\u201cThe court must consider the FTC\u2019s inexcusable delay in informing the company that it objected to the multistate disclosures, and the FTC\u2019s extraordinary delay in bringing this suit,\u201d DirecTV said. \u201cIt is fundamentally unfair to allow the FTC to seek a remedy based upon equity in light of the FTC\u2019s inequitable conduct.\u201d<\/p>\n<p style=\"text-align: justify;\">\nAs per DirecTV executives, the multi-state settlement agreement reached in line with the deceptive ad claims brought by all states and the District of Columbia had specific ad disclosure obligations that needed DirecTV to \u201cclearly and conspicuously\u201d disclose the material terms, which includes the terms of their premium channel offers. FTC was offered the chance to join or object the agreement, but instead they told DirecTV that they were looking at \u201cother issues\u201d at that time.<\/p>\n<p style=\"text-align: justify;\">\nThe states involved in the agreement have not brought any enforcement action against DirecTV for non-compliance, but still \u201cthe FTC reversed course and filed this lawsuit on precisely the same \u2018issues\u2019 resolved by the MSA,\u201d DirecTV said.<\/p>\n<div id=\"attachment_1580\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thetripleplay.net\/\" rel=\"attachment wp-att-1580\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1580\" class=\"wp-image-1580 size-medium\" title=\"DirecTV Packages\" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/television-tv-300x200.jpg\" alt=\"DirecTV\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/television-tv-300x200.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/10\/television-tv.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1580\" class=\"wp-caption-text\"><em><strong>Federal Trade Commission<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">They also noted that the partial summary judgment motion of FTC is just based on a peripheral review of the website of the company, which the US District Judge, Haywood S. Gilliam Jr., already ruled not sufficient for any summary judgment. In that particular ruling, Judge Gilliam rejected the claim of DirecTV for a quick win on the claims, finding that DirecTV cannot show their disclosure to be \u201cclear and conspicuous.\u201d<\/p>\n<p style=\"text-align: justify;\">\nNegative options are allowed only in situations where the seller \u201cclearly and conspicuously\u201d offer the terms beforehand, and as per the ruling, DirecTV was unable to show up front that their monthly fees would go up after the end of the promo period.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DirecTV has recently slammed the bid of Federal Trade Commission for a quick win on some claims in their suit accusing DirecTV of misleading users about their promotional packages, telling a California federal judge that FTC missed their chance to get in on a settlement. Previously, FTC had sought summary judgment under Restore Online Shoppers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,76],"tags":[5,48],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DirecTV Fights FTC Quick Win Bid In The False Advertising Suit<\/title>\n<meta name=\"description\" content=\"DirecTV fights FTC quick win bid in the false advertising suit. What will happen now? 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