{"id":3158,"date":"2018-06-25T10:50:35","date_gmt":"2018-06-25T10:50:35","guid":{"rendered":"https:\/\/www.thetripleplay.net\/blog\/?p=3158"},"modified":"2018-06-25T10:50:35","modified_gmt":"2018-06-25T10:50:35","slug":"att-promises-tailored-programming-and-fewer-ads-after-merging-with-time-warner","status":"publish","type":"post","link":"https:\/\/www.thetripleplay.net\/blog\/cable\/att\/att-promises-tailored-programming-and-fewer-ads-after-merging-with-time-warner\/3158\/","title":{"rendered":"AT&#038;T\u00ae Promises Tailored Programming and Fewer Ads after Merging with Time Warner\u00ae"},"content":{"rendered":"<div id=\"attachment_2936\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.thetripleplay.net\" rel=\"attachment wp-att-2936\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2936\" class=\"wp-image-2936 size-medium\" title=\"Cheap Cable Package \" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/11\/Best-Internet-300x200.jpg\" alt=\"Cable TV Providers\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/11\/Best-Internet-300x200.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/11\/Best-Internet.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2936\" class=\"wp-caption-text\"><em><strong>Tailored Programming Contents<\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">The US telecom giant AT&amp;T<sup>\u00ae<\/sup> recently merged with entertainment giant Time Warner<sup>\u00ae<\/sup> at $85 billion. After this happened, AT&amp;T<sup>\u00ae<\/sup> is promising fewer ads, personalized programming, and smaller channel bundles. After overcoming the objection by the US Justice Department, AT&amp;T<sup>\u00ae<\/sup> has stated that it will be using its technology for reinventing how the customers receive entertainment.<\/p>\n<p style=\"text-align: justify;\">AT&amp;T\u2019s main aim now is to reduce the number of ads that consumers are used to ad-free services like Netflix, said the Chief Executive of AT&amp;T<sup>\u00ae<\/sup> WarnerMedia, John Stankey. He told in an interview, \u201cOne of the big benefits we can bring to the market is lighter ad loads.\u201d<\/p>\n<p style=\"text-align: justify;\">AT&amp;T<sup>\u00ae<\/sup> plans for using video data and mobile phone, supplied by consumers who have already given permission for selling targeted advertisements. The main thought behind this idea is that the brands may pay more, provided they come to know that their messages are reaching some people who are likely interested in them. Stankey said as an example, \u201cIf I\u2019m a beer drinker, I\u2019m more interested in seeing things about beer than soft drinks.\u201d<\/p>\n<p style=\"text-align: justify;\">Some of the Turner networks of Time Warner<sup>\u00ae<\/sup> have already reduced the number of ads. Comedy network TruTV has cut its number of ads to 50%. Stankey stated that AT&amp;T<sup>\u00ae<\/sup> would be able to reduce ad inventory in Turner networks. He also said that AT&amp;T<sup>\u00ae<\/sup> will now start to sell targeted ads in Tuner networks like CNN and TNT \u201cin short order.\u201d<\/p>\n<div id=\"attachment_2199\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.thetripleplay.net\" rel=\"attachment wp-att-2199\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2199\" class=\"wp-image-2199 size-medium\" title=\"Best Packages \" src=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/02\/Cable-TV-Providers-e1486543053731-300x195.jpg\" alt=\"Cable TV Providers\" width=\"300\" height=\"195\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/02\/Cable-TV-Providers-e1486543053731-300x195.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2017\/02\/Cable-TV-Providers-e1486543053731.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2199\" class=\"wp-caption-text\"><em><strong>High Speed Internet <\/strong><\/em><\/p><\/div>\n<p style=\"text-align: justify;\">The US Justice Department earlier argued that the merger would harm the customers by limiting the competition and hike the prices. However, the deal was fixed after a US District Court Judge disagreed with the argument. Now, AT&amp;T<sup>\u00ae<\/sup> owns popular properties like \u201cGame of Thrones\u201d, \u201cHarry Potter\u201d, and \u201cWonder Woman\u201d franchises. Reports say that in addition to fewer ads, AT&amp;T<sup>\u00ae<\/sup> is also planning for tailored programming according to consumers\u2019 interest, like sending news clips of CNN to the mobile phone users who are interested in it or alerts about the programs they may like.<\/p>\n<p style=\"text-align: justify;\">Stankey also said that HBO\u2019s online service customers should not expect a sudden change in the company\u2019s password sharing stance. Though HBO has a limit in the number of concurrent streams it accepted that password sharing may occur. \u201cIf somebody becomes really passionate about doing something through password sharing, and at some point, they get hooked on it, they move into being a paying subscriber,\u201d Stankey said<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The US telecom giant AT&amp;T\u00ae recently merged with entertainment giant Time Warner\u00ae at $85 billion. After this happened, AT&amp;T\u00ae is promising fewer ads, personalized programming, and smaller channel bundles. After overcoming the objection by the US Justice Department, AT&amp;T\u00ae has stated that it will be using its technology for reinventing how the customers receive entertainment. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[166,96],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AT&amp;T\u00ae Promises Tailored Programming and Fewer Ads after Merging with Time Warner\u00ae<\/title>\n<meta name=\"description\" content=\"AT&amp;T\u00ae is an American multinational Telecom industry that is one of the best internet provider and cable TV providers in the country. They provide many services like satellite television, network security, home security, film production, broadband service, IPTV, OTT service, publishing, etc\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetripleplay.net\/blog\/cable\/att\/att-promises-tailored-programming-and-fewer-ads-after-merging-with-time-warner\/3158\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&amp;T\u00ae Promises Tailored Programming and Fewer Ads after Merging with Time Warner\u00ae\" \/>\n<meta property=\"og:description\" content=\"AT&amp;T\u00ae is an American multinational Telecom industry that is one of the best internet provider and cable TV providers in the country. 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