{"id":639,"date":"2016-05-24T11:10:59","date_gmt":"2016-05-24T11:10:59","guid":{"rendered":"http:\/\/thetripleplay.net\/blog\/?p=639"},"modified":"2016-05-24T11:10:59","modified_gmt":"2016-05-24T11:10:59","slug":"dish-media-sales-brings-addressable-advertising-dish-latino","status":"publish","type":"post","link":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/","title":{"rendered":"Dish Media Sales Brings Addressable Advertising Dish Latino"},"content":{"rendered":"<div id=\"attachment_640\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/thetripleplay.net\/\" rel=\"attachment wp-att-640\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-640\" class=\"wp-image-640 size-medium\" title=\"Cable Subscriptions\" src=\"http:\/\/thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channels-List-300x200.jpg\" alt=\"Dish Network Channels List\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channels-List-300x200.jpg 300w, https:\/\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channels-List.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-640\" class=\"wp-caption-text\"><strong><em>Satellite Subscriptions<\/em><\/strong><\/p><\/div>\n<p style=\"text-align: justify;\">Last week, Dish Media Sales announced that it would be letting out addressable advertising inventory on eight Latino networks. These are all part of the standard Dish pay-TV service. The company\u2019s addressable advertising the option for advertisers to orient their message for specific households through the use of anonymized secondary demographic data.<\/p>\n<p style=\"text-align: justify;\">Vice president of Dish Media Sales Adam Gaynor said in a statement, \u201cWe\u2019re offering brands the opportunity to have a meaningful, in-language conversation with the largest Latino bilingual customer base in pay-TV\u201d. He also added that relevant messages would be delivered to improve viewing experience for customers as well as the bottom line for advertisers.<\/p>\n<p style=\"text-align: justify;\">At present, advertisers send targeted ads to households after assessing data such as age, location, and other characteristics. The ads delivered to the DVR work the same way as a postcard ad is sent to a mailbox. Ads sent in this way would play during scheduled commercial breaks between live and recorded content, if the household matches the desired audience the advertiser is targeting.<\/p>\n<p style=\"text-align: justify;\">Dish is currently the bilingual market leader in programming packages for English and Spanish programming. Also, data shows that Hispanic households have 17% more chance to subscribe to satellite TV than the average U.S. household. With a growing consumer group in the Latino community, Dish Network has gained 2 million viewers in the past three months. This means that the service provider has a good avenue to target with consumers in Spanish.<\/p>\n<p style=\"text-align: justify;\">Latino buying power has been forecasted to reach $1.7 trillion in 2019, according to the Selig Center for Economic Growth. Dish Media Sales brought in household addressable ads in 2012, and this currently gets to over 8 million homes around the country. Expanding the inventory has brought up advertising about 100 networks. Following are the eight Latino networks which are part of the expansion:<\/p>\n<div id=\"attachment_641\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/thetripleplay.net\/\" rel=\"attachment wp-att-641\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-641\" class=\"wp-image-641 size-medium\" title=\"Pay-TV Services\" src=\"http:\/\/thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channel-Guide-2-300x200.jpg\" alt=\"Dish Network Channel Guide\" width=\"300\" height=\"200\" \/><\/a><p id=\"caption-attachment-641\" class=\"wp-caption-text\"><em><strong>Dish Network Subscriptions<\/strong><\/em><\/p><\/div>\n<ul style=\"text-align: justify;\">\n<li>beIN SPORTS<\/li>\n<li>Discovery en Espa\u00f1ol<\/li>\n<li>ESPN Deportes<\/li>\n<li>FOX Deportes<\/li>\n<li>Galavisi\u00f3n<\/li>\n<li>Telemundo<\/li>\n<li>Telemundo West<\/li>\n<li>Univision Deportes<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Dish, along with its subsidiaries services, has around 13.874 million subscribers, as seen by March 31, 2016. It offers high quality video content line-up including over 200 national HD channels, international channels, and acclaimed DVR and HD technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Dish Media Sales announced that it would be letting out addressable advertising inventory on eight Latino networks. These are all part of the standard Dish pay-TV service. The company\u2019s addressable advertising the option for advertisers to orient their message for specific households through the use of anonymized secondary demographic data. Vice president of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dish Media Sales Brings Addressable Advertising Dish Latino<\/title>\n<meta name=\"description\" content=\"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dish Media Sales Brings Addressable Advertising Dish Latino\" \/>\n<meta property=\"og:description\" content=\"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Reviews, Comparison &amp; Latest News on Internet, Phone and Cable Service Providers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Triple-Play-518047355193566\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T11:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channels-List-300x200.jpg\" \/>\n<meta name=\"author\" content=\"thetripleplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TriplePlayDeals\" \/>\n<meta name=\"twitter:site\" content=\"@TriplePlayDeals\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thetripleplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\"},\"author\":{\"name\":\"thetripleplay\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18\"},\"headline\":\"Dish Media Sales Brings Addressable Advertising Dish Latino\",\"datePublished\":\"2016-05-24T11:10:59+00:00\",\"dateModified\":\"2016-05-24T11:10:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\"},\"keywords\":[\"Dish Network Channel Guide\",\"Dish Network Channels List\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\",\"name\":\"Dish Media Sales Brings Addressable Advertising Dish Latino\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#website\"},\"datePublished\":\"2016-05-24T11:10:59+00:00\",\"dateModified\":\"2016-05-24T11:10:59+00:00\",\"description\":\"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thetripleplay.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dish Media Sales Brings Addressable Advertising Dish Latino\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#website\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/\",\"name\":\"Reviews, Comparison & Latest News on Internet, Phone and Cable Service Providers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thetripleplay.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#organization\",\"name\":\"Thetripleplay\",\"url\":\"https:\/\/www.thetripleplay.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1\",\"width\":272,\"height\":67,\"caption\":\"Thetripleplay\"},\"image\":{\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Triple-Play-518047355193566\",\"https:\/\/twitter.com\/TriplePlayDeals\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18\",\"name\":\"thetripleplay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g\",\"caption\":\"thetripleplay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dish Media Sales Brings Addressable Advertising Dish Latino","description":"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/","og_locale":"en_US","og_type":"article","og_title":"Dish Media Sales Brings Addressable Advertising Dish Latino","og_description":"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you","og_url":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/","og_site_name":"Blog - Reviews, Comparison &amp; Latest News on Internet, Phone and Cable Service Providers","article_publisher":"https:\/\/www.facebook.com\/Triple-Play-518047355193566","article_published_time":"2016-05-24T11:10:59+00:00","og_image":[{"url":"http:\/\/thetripleplay.net\/blog\/wp-content\/uploads\/2016\/05\/Dish-Network-Channels-List-300x200.jpg"}],"author":"thetripleplay","twitter_card":"summary_large_image","twitter_creator":"@TriplePlayDeals","twitter_site":"@TriplePlayDeals","twitter_misc":{"Written by":"thetripleplay","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#article","isPartOf":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/"},"author":{"name":"thetripleplay","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18"},"headline":"Dish Media Sales Brings Addressable Advertising Dish Latino","datePublished":"2016-05-24T11:10:59+00:00","dateModified":"2016-05-24T11:10:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/"},"wordCount":381,"commentCount":0,"publisher":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#organization"},"keywords":["Dish Network Channel Guide","Dish Network Channels List"],"articleSection":["Latest News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/","url":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/","name":"Dish Media Sales Brings Addressable Advertising Dish Latino","isPartOf":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#website"},"datePublished":"2016-05-24T11:10:59+00:00","dateModified":"2016-05-24T11:10:59+00:00","description":"Check out the Dish Network channel guide to see what programming you can watch. What are the channels in the Dish Network channels list is on right now that you","breadcrumb":{"@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thetripleplay.net\/blog\/latest-news\/dish-media-sales-brings-addressable-advertising-dish-latino\/639\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thetripleplay.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Dish Media Sales Brings Addressable Advertising Dish Latino"}]},{"@type":"WebSite","@id":"https:\/\/www.thetripleplay.net\/blog\/#website","url":"https:\/\/www.thetripleplay.net\/blog\/","name":"Reviews, Comparison & Latest News on Internet, Phone and Cable Service Providers","description":"","publisher":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thetripleplay.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thetripleplay.net\/blog\/#organization","name":"Thetripleplay","url":"https:\/\/www.thetripleplay.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.thetripleplay.net\/blog\/wp-content\/uploads\/2019\/03\/logo.png?fit=272%2C67&ssl=1","width":272,"height":67,"caption":"Thetripleplay"},"image":{"@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Triple-Play-518047355193566","https:\/\/twitter.com\/TriplePlayDeals"]},{"@type":"Person","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/6df3ffde09ee20cb795ef4f81f653c18","name":"thetripleplay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thetripleplay.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03ee86f57d482af47f5450234c6bd5e3?s=96&d=mm&r=g","caption":"thetripleplay"}}]}},"_links":{"self":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts\/639"}],"collection":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thetripleplay.net\/blog\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}