DirecTV is one of the leading television operators in Latin America that offers the best entertainment experience to its viewers. It seems that DirecTV is planning to amaze viewers once again by offering Olympic coverage in Latin America.
Olympic Games is one of the sports events that generates highest viewership around the world. DirecTV customers can view 10,000 plus athletes in Rio de Janeiro for the first Olympics that is held in Brazil. The event will commence on August 5 and will end on August 21.
“In DIRECTV we will provide a 360° experience for all of our clients, all of whom will enjoy the best programming, technology and unique production, making the viewer feel as if they were in Rio”, says Jose Espinel, Marketing & Sales AVP for DIRECTV Latin America.
“We will provide our clients with an interactive mosaic with 8 different signals dedicated to the Rio 2016 Olympics so that they can enjoy the most important competitions and follow their favorite athletes,” says Jose Platao Rocha, Programming Vice president, DIRECTV Latin America. “Our production studio will be located facing the Olympic park, from where our programming will be broadcasted,” Rocha added.
This is the first time that DirecTV is covering an event of such a magnitude. DirecTV Sports team will set up a base in Brazil to cover the entire event. There will be broadcasts of the competition items, and together with that, there will be two other dedicated 24-hour channels. Special edition programs will also be telecasted with the events. The top moments of the day will also be features on the special edition programs.
Technology will have an important role in the telecast. The users can live the experience with the interactive mosaic feature that shows eight screens in HD. This allows the users to follow all the disciplines. They can also keep an eye on the ‘medal count’ that will inform the results for each country. The transmission will certainly be an all-new experience for the viewers of DirecTV.
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