Internet streaming has been growing in popularity in the past decade or so. Streaming services like Netflix, Hulu Plus, and Amazon Prime have brought in the kind of competition that longtime cable customers are welcoming at this point. Internet TV is becoming a good alternate to traditional cable, seeing as the latter has had subscriber numbers drop over the past few years.
Telecom research firm Moffett Nathanson show estimates of at least a 3 percent drop every quarter since the second of 2014. At the same time, internet streaming has expanded continuously. CBS and HBO, for instance, have started streaming services; meanwhile, DirecTV started giving users the option to watch NFL Sunday Ticket service over the internet.
What this means for the subscribers, is more options. There is no longer the need to adjust to the pricey, generic cable package. Viewers can now choose from a growing roster of services, and cable companies will improve their offerings to stay afloat in the market. This means new apps, and cloud-based DVR programming. According to telecom expert Jeff Kagan, “The user can watch whatever they want, whenever they want on whatever device they want.”
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