Dish Network Deal
Sling TV is the streaming services of Dish Network and they have now announced an agreement with the Zee group. As per the new agreement, Sling TV will be launching twenty-seven new channels from Zee network. The new channels will be from a range of languages like Hindi, Arabic, Tamil, and Spanish. Out of the 27 channels, nine will be carried to the Dish Network also.
With the latest agreement with Zee, Sling TV will become the exclusive provider of Zee on-demand video content. It is clear that with this new agreement, Dish TV is trying to attract more South Asian viewers in US to their services. As per the recent studies, South Asians are growing very fast in the country. Between 2000 and 2010, the South Asian community has grown by 81% and is expected to grow more in the coming years. Statistics shows that more than 3.4 million South Asians live in US.
Deal With Zee
With the introduction of the Zee channels to Sling TV, they are planning to increase their user base and with access to exclusive content for the South Asian users, they can achieve their goal in the long term. Dish TV has not yet reported the numbers of Sling TV users separately, but it is reported that the streaming service is widely accepted by the users. The user base of the service is steadily increasing and it is estimated that there are 600,000 monthly users for the service.
Sling TV service is cheaper when compared to other cable TV alternatives and this is the reason the service attracts many users. The service is planning to expand the user base with the addition of new packages. The only issue here is that Sling TV is attracting the customers of Dish Network channels, who are looking for cheap alternatives to pay TV. This does not mean that there are no new users for the Sling TV services though. As per the latest reports, majority of the subscribers to Sling TV are new and this is a positive sign for the future growth of the service.
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