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The California Region of Comcast® announced that it has struck a long-term affiliation with the San Francisco Chinese Chamber of Commerce and that it would be the procession-level sponsor of the Chinese New Year Festival & Parade to be held in 2019. This is the maiden Comcast® sponsorship of the festival and the festival is set to take place on February 23.
“When the opportunity opened up to bring a new procession-level sponsor into the Chinese New Year Festival and Parade this year, we were thrilled to have Comcast® join us, not just for 2019, but with a long-term commitment. The new year brings new beginnings and Comcast® could not be more excited to form this new, long-term relationship with the Chinese Chamber of Commerce,” remarked Elaine Barden, who is the Vice President of Business Development and Strategic Initiatives for Comcast® in California.
“Comcast® has always honored Asian-American communities and cultures throughout San Francisco and the entire state of California. But this new sponsorship of the Chinese New Year Festival and Parade – which includes Comcast® having a float in the parade for the first time – takes that commitment to a whole new level,” Barden added.
In the memory of the year of the Earth Pig, Comcast®, which is a provider of cheap cable and internet packages, has decided that its parade float would represent the ideas of Entertaining and Connecting.
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“When the opportunity opened up to bring a new procession-level sponsor into the Chinese New Year Festival and Parade this year, we were thrilled to have Comcast® join us, not just for 2019, but with a long-term commitment,” commented Eddie Au, the President of San Francisco Chinese Chamber of Commerce. “That really speaks volumes about the importance Comcast® places on engaging with Asian-Americans in San Francisco. We are looking forward to the excitement their involvement will generate and can’t wait to see their innovative and creative new float.”
Comcast® reported that it will come up with YouTube star and singer, Jason Chen, as well as Asian-American celebrity, actress, dancer, and model, Lucia Liu. The couple will stay with Comcast® for various collaborations.
Besides, the provider of one of the best internet service will collaborate with Asian-American Bay Area blogger and content creator Virginia Duan from Mandarinmama.com. The person will become Comcast’s official guest blogger and content creator for 2019. Asian-Americans make up a considerable portion of the city’s population. Hence, Comcast® has ensured better services, products, content and other unique experiences to the Asian-American audiences in the city of California.
