Xfinity® Mobile Service
Xfinity® Mobile from Comcast® now has more than 250,000 subscribers. The service was launched before five months and Comcast® is hoping to use the upcoming release of iPhone X from Apple to attract more people to sign up for the service. Xfinity® Mobile has set a good example for the cable providers in the country. Comcast® launched the wireless service in May 2017 and offered unlimited data for forty-five dollars per month to all the users who subscribe to their most expensive TV and internet bundles.
Subscribers who do not have the high-end bundles will have to pay sixty-five dollars per month to have the unlimited data service of Xfinity® Mobile. Comcast® also offers a wireless data plan for twelve dollars per gigabyte of data. One important point is that the service is available only to the existing subscribers of Comcast®. A Comcast® executive said that their service now has more than a quarter of a million users.
“Our newest connectivity business, Xfinity® Mobile, really highlights the value of our broadband service by bundling access to the best high-speed internet data with a unique wireless offering,” Comcast® CEO Brian Roberts said in their quarterly earnings call. “We are pleased with the early results, surpassing 250,000 customer lines in a short period of time since our launch in May, and we are poised to scale the product from here.”
Unique Wireless Offering
In a massive wireless market, Xfinity® Mobile remains a small player. However, they plans to grow their wireless subscriber base and believes that this service offer them a chance to monetize users who already pays for their traditional offerings.
“Well, I like our wireless strategy a lot. Wireless revenue is going backwards for a couple of companies that reported, and cash flow is the same,” Roberts noted. “So that’s a business where we have 0% market share. And so as we begin, and 250,000 subs is a great achievement, but its 250,000 subs, so we’re very small. We’re using wireless to help our very valuable broadband business.”
The Comcast® CEO further added, “You can only get wireless if you take our broadband. And it’s an extension of our broadband to what I was just commenting on earlier. And yet we’ve been able to say when we hit a certain scale, hopefully, the next year or so, we will then be able to be in a position where every sub is profitable on its own merits, and that’s the nature of the wholesale relationships that we’ve made.”
