Running Ads When Viewers Pause Streaming Content

As video viewing trait of consumers gravitates to on-demand streaming platforms or services, cable and internet companies will obviously get astute about how to keep generating ad revenue that would have otherwise come from traditional commercials. Reports  say that Hulu and AT&T® are apparently considering a type of advertisement that would run when customers pause […]

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Video Streaming Platform in the Offing for Broadband-Only Subscribers

One of the top cable providers, Comcast® plans to launch a product for internet-only customers that will allow them to aggregate some streaming applications, comprising Netflix, YouTube, and Amazon Prime, with a voice remote. According to sources close to the developments, the company is planning the launch in reaction to the challenge of navigating video […]

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Consumer Traits in the Cable and Internet Segment in Q3

Cable television viewership and customer counts keep dropping as the segment sees ever-growing competition from streaming upstarts. Cord cutters see them as alternatives to standard cable TV. However, Comcast®, which provides cheap cable and internet packages to customers, had a fine third quarter (Q3). Further, it added to its footprint in the country, picking up […]

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